FMCG distribution

The brands people buy every day, on every shelf that matters.

HGT is a Lebanese FMCG distributor. For twenty years we have put everyday brands - laundry and home care, cheese and dairy, pantry staples, biscuits, batteries and personal care - into the mini-markets, supermarkets and convenience stores of Lebanon, through our own sales force.

20+years in FMCG distribution
1,800+retail outlets on our books
750+SKUs across 60+ brands
Who we are

A family-run distribution house with its own route to market.

HGT - Haddad Group Trading - is based in Beirut. We stock, sell and deliver fast-moving consumer goods to the shops where Lebanese families do their everyday shopping: the neighbourhood mini-market, the local supermarket, the convenience store on the corner.

Everything that touches the product is ours. Our route sales team visits every outlet on a fixed cycle. Our warehouse holds ambient and refrigerated stock under one roof. Our drivers deliver on our own trucks. That is what lets us keep shelves full, rotate stock properly and give brand owners a clear view of what sells, where.

  • Two temperatures, one truckAn ambient division (laundry & home care, pantry, biscuits, batteries, personal care) and a chilled & frozen division (cheese, frozen foods, dips, charcuterie) - delivered together.
  • 50+ routes, visited on scheduleDedicated route sales representatives, each owning a territory, calling on every outlet roughly twice a month.
  • Our own warehouse and fleetA central depot with cold rooms, and our own delivery trucks and drivers. No third-party logistics.
  • A partner for the long termTwenty years with the same brands and the same shop owners. We build categories shelf by shelf and relationship by relationship, not through one-off volume.
What we do

From our warehouse to the shelf, in five steps.

One integrated operation - range, sales, picking, delivery and in-store support - with no hand-offs to third parties.

Range & stock

750+ SKUs held in our central depot, ambient and refrigerated, managed first-expiry-first-out with daily expiry and cover monitoring.

Route sales

Every outlet is on a named route with a fixed visit cycle. Orders are taken in store by a rep who knows the shop and its shelf.

Pick & pack

Orders are prepared in the warehouse the day they are taken, with chilled goods kept in the cold chain.

Delivery

Our own drivers deliver on our own trucks - dry and chilled goods together, on a route schedule the shop can rely on.

In-store support

Display stands, promotional packs and monthly price offers, with sell-out tracked per outlet so brands see what moves.

Portfolio

Household names across every aisle.

Eleven product families, 750+ SKUs, from a 30-gram biscuit to a 14-kilo cheese tin - built around the brands Lebanese shoppers already ask for.

Ambient

Laundry & home care

PersilPrilDer GeneralLe ChatSomatPerwollVernel
Chilled

Cheese & dairy

BiharBulgari white cheeseKashkawanHungaritaFricoRoyal HollandiaParmareggio
Ambient & frozen

Al Wadi Al Akhdar - Lebanese pantry

Canned vegetables & beansPickles & olivesTahini & saucesMolasses & jamsFrozen vegetablesFrozen pastry
Ambient

Biscuits & confectionery

McVitie'sBNGodivaWerther's OriginalMerciKnoppersMambaWeetabixMunchies
Ambient

Food & sauces

KikkomanTabascoTulipLouisianaDounyaIntajouna
Frozen & chilled

Frozen foods & charcuterie

Smart Gourmet dipsAl Wadi frozenBeretta
Ambient

Batteries

EnergizerEveready
Ambient

Personal care

HuggiesKotexDurex
Ambient

Hair care & cosmetics

PertGlissFaPaletteNairLes Trois Anneaux
Ambient

Shaving & body care

BICAstorSchickPersonna
Ambient

Everyday essentials

BIC lighters & pensSpontexKleenexCoco MazayaNegro
Coverage

From the sea to the mountains, one network.

Thirteen commercial zones from Amchit in the north to the Chouf in the south, coast and mountain, served by more than fifty named routes.

Coast
Mountain
JbeilJbeil (Byblos), Amchit, Halat, Annaya, Ehmej, Tartej, Jaj, Bchaaleh
Keserwan UpperAjaltoun, Faraya
Keserwan CoastJounieh-Sarba, Zouk, Sahel Alma, Safra, Kfarhbab, Ftouh
Metn UpperBroummana, Beit Chabab, Bsalim, Mansourieh, Bteghrine, Dhour el Choueir, Aoukar, Ras el Matn
Metn CoastAntelias, Jal el Dib, Zalka, Dora, Burj Hammoud, Jdeideh, Dekwaneh, Sin el Fil, Bouchrieh
BaabdaHazmieh, Baabda, Hadath, Badaro, Ain el Remmaneh, Araya, Kfarchima, Wadi Chahrour
BeirutAchrafieh · Hamra & Ras Beirut · Corniche el Mazraa · Basta · Tariq el Jdideh · Barbir · Cola
Southern suburbsHaret Hreik, Burj el Barajneh, Hay el Selloum, Ouzai, Jnah, Chiyah, Sfeir
Aley HillsBchamoun, Baysur, Qabr Chmoun
Aley CoastChoueifat, Khalde, Aramoun
Aley MountainAley, Bhamdoun, Sawfar, Chouit
Chouf & DamourDamour and the Chouf
▲ NorthSouth ▼

Where the everyday shopping happens

Our customers are the traditional trade that serves Lebanese neighbourhoods - mini-markets, supermarkets, convenience stores and health-food shops - with a growing modern-trade presence. Each outlet belongs to one route and one rep, so relationships are personal and service is predictable.

  • 1,800+ registered outlets, around 1,000 buying from us in the past year.
  • 50+ named routes in 13 zones, each visited on a fixed cycle by a dedicated rep.
  • 2,000+ orders a month, prepared in our depot and delivered on our own trucks.
  • Ambient and cold chain on the same delivery - one call, one truck, one invoice relationship.
13commercial zones
50+sales routes
5 daysa week, Mon-Fri
Work with us

Two ways to put HGT to work.

For brand owners

Looking for a distributor in Lebanon?

We are actively adding brands to our portfolio - complementary categories our shops already buy, or a sharper offer in a category we know well. What you get is a ready-made route to market:

  • Immediate reach into 1,800+ traditional-trade outlets across Lebanon.
  • A dedicated sales force on a fixed visit cycle, with targets per category.
  • Ambient and refrigerated warehousing with first-expiry-first-out control.
  • Our own delivery fleet - no third-party logistics between your product and the shelf.
  • Sell-out reporting by outlet, SKU and week; promotion execution you can audit.
  • Twenty years of trading history with the country's leading consumer brands.
Start a conversation
For retailers

Open an account with HGT

Whether you run one shop or several, you get a named representative, a regular visit, and dry and chilled goods on the same delivery.

  • Household brands in laundry, cheese, pantry, biscuits, batteries and personal care - 750+ SKUs.
  • A rep who visits on schedule, takes the order in store and follows up on it.
  • Delivery by our own trucks, with chilled goods kept cold to your door.
  • Monthly offers, promotional packs and display support to help your shelf sell.
Request a visit
Contact

Talk to us.

Tell us whether you are a brand owner, an importer or a retailer, and we will come back to you within two working days.

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